Welcome to 2022, when cupcake-inspired branding continues to sell products.
Baked by Melissa, a successful bakery specializing in mini cupcakes, exported its flavors to a line of Native personal care products.
The product line of deodorant, shampoo, conditioner, and body wash is sold at Target.
While there, I bought the vanilla body wash. As advertised, it indeed smells like vanilla.
My shopping list also included lip balm. Browsing aimlessly for no particular brand, I came across this.
Visiting a dollar store earlier, I saw a soap with a cupcake motif. It caught my attention and I made a mental note, but didn’t buy it.
The senses can also bathe themselves in these cupcake-inspired ice cream flavors.
If the senses crave the salty and crunchy, meet this new product.
The symbolic influence of cupcakes marches decisively into a new year.
Andrea Adleman | Cupcakologist 