Welcome to the world, The Magnolia Bakery Handbook. This is Magnolia’s debut book under the current ownership, representing the first comprehensive, written look at the approach of owner Steve Abrams and executive chef Bobbie Lloyd. https://youtu.be/CnIyDsOuImo In lieu of a public launch party, there were TV appearances and social media posts to mark the Oct. 27 book release. https://www.instagram.com/p/CG2rNd0p6zN/ https://www.instagram.com/p/CGaNWu2DK3M/… Continue reading A Magnolia book is born
Month: October 2020
Cupcakes into pieholes
Two leading cupcake bakers are filling their ovens with pies nowadays. Gigi Butler left the cupcake business entirely and opened Pies by Gigi in her home state of Tennessee this year. Butler founded Gigi’s Cupcakes in Nashville in 2008. Once operating more than 100 stores, it was the largest cupcake chain in the country for a time.… Continue reading Cupcakes into pieholes
Andrea Adleman | Cupcakologist 