A recent story about cookies began with a noteworthy reference to cupcakes.
While cupcakes are still very much alive and well these days, we’ve seen a recent boom in cookies …
— The 9 best cookie delivery services in NYC
That tone is a marked departure from the all-too-common media attitude of negativity and cynicism about cupcakes.
Meanwhile on Main Street, ordinary people are busily buying them. Cupcakes headlined a recent NYT Metropolitan Diary collection. In ‘My Friend and I Decided to Grab Some Cupcakes Before Going Home,’ a man tells a story about introducing a foreign-born taxi driver to all-American cupcakes.
In the comments, the writer is asked if he’s referring to Magnolia Bakery, which he doesn’t explicitly name in the story. Affirmative.
I loved going there late at night. It seemed so exotic and was always packed. And of course the cupcakes were super yummy.
— Cupcakes, NYT Metropolitan Diary
Andrea Adleman | Cupcakologist 