Here’s a study in time to mark today’s National Vanilla Cupcake Day. You can buy a pre-packaged Magnolia cupcake at a high-tech Amazon Go store, with its automated gates that you scan to enter and cashierless transactions that know what you’ve purchased. It’s grab-and-go in its most literal form.
When the bakery opened in 1996, the internet was nascent and fax machines were the covetable state-of-the-art gadgets. The original Greenwich Village bakery maintains its nostalgic look today in the digital age. Back in the day, cupcakes cost $1.25 and were made with a somewhat different recipe, but looked very much like they do now.
One doesn’t need a crystal ball to know that honest-to-goodness vanilla cupcakes will stand the test of time.
Andrea Adleman | Cupcakologist 