Here’s an interesting clue drawing my attention to Illinois and Oklahoma.
Tallying searches for pumpkin spice foods, Google Trends finds that the cupcake is the most searched item in those two states. Nerdist reported the critical findings in “The Strange Pumpkin Spice Foods Each State Is Searching For.”
My curiosity is piqued. Further research beckons.
Andrea Adleman | Cupcakologist 