‘Cupcakes keep the lights on’

To baker Don Donneruno, “Cupcakes keep the lights on” is more than a cocktail party quip. In the Before Times, he was a Long Island, N.Y., custom cake designer. When that specialty lost viability, he opened a cupcakery with a decisive mantra. https://twitter.com/Newsday/status/1447864728643117056 This excerpt of the preceding story speaks volumes. “When Donneruno went to… Continue reading ‘Cupcakes keep the lights on’

Pro-cupcake in Illinois and Oklahoma

Here’s an interesting clue drawing my attention to Illinois and Oklahoma. Tallying searches for pumpkin spice foods, Google Trends finds that the cupcake is the most searched item in those two states. Nerdist reported the critical findings in “The Strange Pumpkin Spice Foods Each State Is Searching For.” https://www.instagram.com/p/CT99MJ_Nxa8/ My curiosity is piqued. Further research… Continue reading Pro-cupcake in Illinois and Oklahoma