What are cupcakes? Premise of my book. Answer to a Jeopardy question. https://twitter.com/sprinkles/status/1041397387623911426
Author: Andrea Adleman
Magnolia Bakery D.C. opens ‘with liberty and cupcakes for all’
Bakery customers delighted in the Sept. 10 opening of Magnolia Bakery’s first D.C. store. https://www.instagram.com/p/BnbR31lgZHW There was outright glee that looked like this. There was wide-eyed curiosity. Floor-to-ceiling glass physically separated customers from onlookers, but they were visually united in their attraction to the quizzical commotion. What is this? Is it a mirage, an illusion… Continue reading Magnolia Bakery D.C. opens ‘with liberty and cupcakes for all’
Progress
When I took a food writing class in July 2017, I wasn’t a baker, just a theoretical cupcakologist. Students were assigned to write a recipe. We had been told that minor changes to another chef’s recipe weren’t copyright violations, so this became my strategic approach. My recipe adapted the Georgetown Cupcake coconut cupcake recipe. I… Continue reading Progress
Insightfully soaked
It was an educational thrill to experiment with sponge cake for today’s National Sponge Cake Day. The batter was fluffy and airy and the cupcakes were beautifully domed while baking. But they deflated unattractively as they cooled. The taste was stellar and the learning opportunity worthwhile. I glazed my experimental sponge cake cupcakes with the… Continue reading Insightfully soaked
Nutty capabilities
I learned what results when you use ground nuts for some portion of flour in a cake. The teachable moment arose when I was reading Fresh India to choose a dish to bring to yesterday’s Sunday Supper Book Club meeting. Pistachio and Almond Cake with Saffron Icing was my selection and I opted to make… Continue reading Nutty capabilities
Cupcakes arising
Something is happening. Cupcakes are resurging. The knee-jerk perception is that cupcakes are old news. Economic data and Main Street reality paint another picture. It’s not just the heartland that’s seeing cupcake activity. Right now in New York City, bakeries that were the cupcake darlings of the 2000s are opening new stores in 2018. Consumer… Continue reading Cupcakes arising
In triplicate
My research focuses on three cupcakeries of national consequence. I use the food calendar to push me outside my routine and taste new flavors at these and other bakeries. It sometimes leads me to new stores and neighborhoods, but not today. For the first time, each of my three leading bakeries is serving a cupcake… Continue reading In triplicate
Chocolate chip cookie school
I’ve been thinking about fine chocolate ever since I acquired some bona fide research specimens at the Fancy Food Show in June. Until now, my study has been mainly theoretical, consisting of reading cookbooks in obsessive detail and noting the brands the authors recommend. I made it my business to visit those booths at the… Continue reading Chocolate chip cookie school
Golden impression
https://twitter.com/latimes/status/1022268771480821760 You told me about Guerrilla Tacos. I left the city of angels after two odd decades. I returned for a visit last June. You spoke to our scholarly assembly. Most of us were outsiders. You dissolved us of notions of high and low. You told us about Guerrilla Tacos. It was fine dining but… Continue reading Golden impression
Chocolate education
Thanks to a recent acquisition, I turned today’s National Milk Chocolate Day into a teachable moment. According to The Sprinkles Baking Book, the bakery uses Tcho chocolate, among other brands. I visited that booth at the Fancy Food Show and came away with research material. My independent study is just a nibble today. I’ll use… Continue reading Chocolate education
Memorable ice cream
Along the lines of my tapioca time travel, I’m feeling nostalgic and curious about recent food holidays. For National Ice Cream Sundae Day, my thoughts turned to the classic sundae I remember eating at Friendly’s as a child. It looks just like this: https://www.instagram.com/p/BkA64ZNA9Ee National Coffee Milkshake Day made me think of the frappes my… Continue reading Memorable ice cream
Feeding mind and body
I was pleased to join author Noley Reid for a reading and conversation about her novel Pretend We Are Lovely. The novel is based on a family of four characters, each having a complicated relationship to food. The book contains numerous references to restaurants, grocery stores, home cooking, and baked goods. Carrot cupcakes figure prominently… Continue reading Feeding mind and body
New corporate cupcakes in D.C.
Two national corporations are entering the D.C. cupcake market. Kansas-based Smallcakes is a 200-store chain that opened in July in Arlington, Va. https://www.instagram.com/p/BlHKRC5H_Jj/ Pop-culture phenomenon Magnolia Bakery is opening at Union Station in the coming months. The executive chef points the way. https://www.instagram.com/p/BkdwTkmhn3n The bakery will occupy a high-traffic corner in the country’s second busiest… Continue reading New corporate cupcakes in D.C.
Cupcake emoji!
It’s World Emoji Day and activation of the cupcake emoji certainly means the world to me. It’s visible only on Twitter for desktop right now, but cause for celebration nonetheless. https://twitter.com/Cupcakology/status/1019231856699564032
Tapioca time travel
It’s National Tapioca Pudding Day, which makes me nostalgic. Early in my career, I had regular meetings at an historic L.A. restaurant that invented the French dip sandwich. I always got tapioca pudding at Philippe’s, where we held Newspaper Guild meetings. It was midway between our main papers in Long Beach and the San Fernando… Continue reading Tapioca time travel
Sugar cookie as cupcake canvas
Here are some cupcake incarnations for today’s National Sugar Cookie Day. During my Texas Cupcakes and Blue Sky trip, I bought a cupcake-shaped cookie cutter. Conceptually charming, if not perfectly practical. Alas, the cookies lose some of their shape when baked. At the Fancy Food Show, I learned about a newly released cupcake-flavored almond butter… Continue reading Sugar cookie as cupcake canvas
Flavor of cupcake
I haven’t blogged recently because I was getting ready for a New York trip to the Fancy Food Show. I’ve been here for five days, overexerting and overeating. And overthinking, as always. Right now, in 2018, an almond butter company is releasing a new flavor: cupcake. https://www.instagram.com/p/BkqUVgFhBbk/ It’s good and tastes like vanilla buttercream. Its… Continue reading Flavor of cupcake
For the love of cheese
On this National Cheesemakers Day, I give thanks to those who enable cream cheese frosting. I tip my hat to Angela Miller, a top literary agent who is also a cheesemaker. https://www.instagram.com/p/BjiwF7aBpnv While we’re on the subject, I salute the longstanding, independent retailers who make it so enjoyable to buy the cheesemakers’ products.
One day in the glam game: ice cream defeats cupcakes
The enduring Manhattan conflict – how to attend two or more simultaneous events – unfolded at noon on June 6. Food fashionistas had the option of lining up for the Museum of Ice Cream grand opening or getting a free Carrie cupcake for the Magnolia Bakery celebration of Sex and the City’s 20th anniversary. To… Continue reading One day in the glam game: ice cream defeats cupcakes
Seasonal rebel
Somehow it’s National Gingerbread Day in summer. Since I’m not in charge, I can take it or leave it. I do recall studying these last December as happy, merry, jolly research. https://www.instagram.com/p/BdIaz3slwqU/ https://www.instagram.com/p/BcNZyCcliDN