Viral cakes

As they adapt to the life-or-death circumstances of the pandemic, some bakeries are using cakes as media for social commentary. Whether it’s toilet paper hoarding or health reminders, these cakes are making statements. They are also providing psychological comfort because “Nothing makes you feel better when things are crazy than cupcakes!” https://twitter.com/bakemag/status/1241114864820596737 https://www.instagram.com/p/B9-YwxpHzbG/ https://www.instagram.com/p/B9xn3uVA_ob/ https://www.instagram.com/p/B-AJEvDBuEW/… Continue reading Viral cakes

Jarring

My Thanksgiving bounty included two seasonal flavors, caramel apple streusel and pumpkin spice. To research the signature flavors, I also ordered the Wicked Good (a peanut butter chocolate combination that’s the favorite of co-founder Dani Vilagie) and Mr. Wonderful’s Cookie Butter (cinnamon cake with caramel and cookie butter frosting). Wicked Good Cupcakes sells cupcakes in glass… Continue reading Jarring

Year of Optimal Vision and Cupcakes of Gold

Sights are clear and brilliantly focused on the richest goals for 2020. The arc of my historical inquiry will bend towards golden accomplishment. Gold cupcakes are the symbol of 2020. It’s not a reference to material wealth so much as iconographic shorthand for richness of resources and opportunity. Through years of digging and prospecting, I… Continue reading Year of Optimal Vision and Cupcakes of Gold

Pro-cupcake pop princesses

Celebrities have been shopping at the cupcakeries and telling everyone. Here’s K-pop singer TaeYeon showing her Sprinkles affection to her 16 million followers. https://www.instagram.com/p/B5H0h9hh4rU/ According to multiple celebrity magazines, model Kaia Gerber was seen with a Magnolia Bakery cake last month, shortly before her boyfriend’s birthday. Us Weekly, People, Refinery29, and E! reported the story.… Continue reading Pro-cupcake pop princesses

Reunion

I’ve made a half-baked (!) effort to locate Goodman gluten-free cupcakes ever since I first sampled them in December of 2017. I remember being impressed enough to write this about them. As time passes, I second guess myself and wonder if my judgment was swayed by the fact that I serendipitously had an interesting conversation… Continue reading Reunion

On purpose

Three years ago almost to the day, I traveled to New York City for the sole purpose of eating cupcakes. It was the beginning of my dedicated research missions. I was incrementally shifting into author mode and allowing myself to invest in my book. I had a lot of self-doubt and definitely questioned what I… Continue reading On purpose

In perspective

When the D.C. Milk Bar flagship store threw itself a first birthday party, I hit the books before the sweets. I was struck by the different characterizations of cupcakes in two 2018 cookbooks, All About Cake by Milk Bar chef/founder Christina Tosi and Rose’s Baking Basics by Rose Levy Beranbaum. Milk Bar doesn’t serve cupcakes.… Continue reading In perspective