Patriotic pride on National Vanilla Cupcake Day

I’m combining several celebrations into one this National Vanilla Cupcake Day. As a cupcakologist, I conducted thematic research earlier this week at Sprinkles and Georgetown Cupcake. Informative, if predictably so. It was useful to get reacquainted and to overhear the preceding customer actually order a vanilla cupcake on a Tuesday, unrelated to any promotions for… Continue reading Patriotic pride on National Vanilla Cupcake Day

Sharing sweetly

The skilled craftswomen behind Buttercream Bakeshop devised a tasty pay-it-forward scheme to spread kindness. The #RememberToBeKind campaign invites customers to buy baked goods for one another. Gifts are affixed to a board behind the register and given to customers upon request. If you’re having a bad day, you can ask for a little piece of kindness… Continue reading Sharing sweetly

Thirsty

It was a pleasure to attend my first Association of Food Journalists conference in mid-September. We ate, drank, socialized and learned abundantly in Philadelphia. If I were thirsty for new inspiration before this trip, my thirst has been quenched. I probably ate two weeks of calories in three days. One such crime scene was the… Continue reading Thirsty

All in for blueberries

I’m cleaning up archival files and backdating a post. As I write this in December 2018, I find record of a July 2017 lemon blueberry cupcake at each of the Big Three Cupcakeries I cover. https://twitter.com/GTownCupcake/status/885287996597161985 https://twitter.com/magnoliabakery/status/886606037217943552 https://twitter.com/sprinkles/status/890290183421272064 I’m not sure why this matters, but I’m preserving the record just in case. I’m reasonably sure… Continue reading All in for blueberries