Seemingly out of nowhere, Sex and the City author Candace Bushnell tweeted the following statement:
This is true. Cupcakes appeared in the HBO series because actress Sarah Jessica Parker was a fan. She fancied the relatively new Magnolia Bakery that was creating buzz in her West Village neighborhood. The scene was set and the rest is cupcake history.
Bushnell’s book didn’t mention cupcakes, but it inspired a TV show that starred a pro-cupcake actress who brought them into the picture. The effects continue to ripple 20+ years after the July 2000 episode with Magnolia cupcakes.
New cupcakeries are opening at present, a testament to the unrelenting power of cupcakes to command attention. Previewing 2023 travel around Cupcake Nation, let’s look at new cupcakeries that opened within days of Bushnell’s tweet.
This new Ohio cupcakery sold out and the local media is there to provide news-analysis of the situation.
In Tennessee, the owners of Two Sisters Marketplace are “realizing a dream 1 cupcake at a time.” The middle-aged siblings opened their bakery on Feb. 10 as an encore career.
Sugar Palace by Emily is a new destination for cupcake lovers near Sioux Falls, South Dakota.
This South Carolina bakery had 19 cupcake flavors on its opening menu.
Later this spring, Pennsylvanians can visit a doctor of cupcakology near Allentown.
This fall, New Yorkers will welcome back a popular Upper East Side bakery.
Setting the record straight about Bushnell’s claim, it’s we the people who are responsible for all these cupcake shops. Cupcake Nation pleads guilty.
Andrea Adleman | Cupcakologist 