While coastal trendsetters are fixated on the next big thing, plenty of communities are robustly devoted to cupcakes from neighborhood bakeries.
Take Burlington, Vermont. When an 11-year-old cupcakery announced it was closing, the Facebook post generated 218 comments and 675 likes/reactions.
Among them:
“Legacy never closes or ends. My Little Cupcake will be loved and remembered as the most beloved business with the fondest memories.”
“So sad to hear this, you folks truly make THE BEST cupcakes. You and your staff (and your cupcakes of course!) will be missed in the community.”
“Thank you for all of your hard work that brought so many countless smiles over the years. Your creative combos kept me coming back for more!”
“So sad to hear this, you guys!!! This sweet little bakery and team has always kept a special place in my heart – thank you for taking a chance on little teenage me, best first job I ever could have asked for.”
“My husband and I used to go monthly for little dates when we first got together. It will always hold a special place in my heart.”
As symbols of the delicious metropolis, cupcakes are a fiercely emotional device.
Sweet tooths can satisfy their palates at the French bakery that’s replacing the cupcakery.
Ultimately, the craving isn’t for a sweet baked good but for the sense of identity and community cupcakes evoke here in this microcosm of the delicious metropolis.
Andrea Adleman | Cupcakologist 