A pair of entrepreneurs developed a single-serving , handheld pizza snack they call the pizza cupcake.
Let’s sit with that for a moment. They could have called it a pizza muffin, bite, bomb, or puff. They chose cupcake for a reason. Their pizzas are cupcake-sized, but the obvious similarity ends there. They saw value in the symbolic association.
And a shark saw value in the product.
The owners appeared on Shark Tank and closed a deal. The moral of the story is that cupcakes are winners.
Summer 2023 update: “‘Shark Tank’ famous frozen pizza startup on the rise” is an overview of product’s creation.
Andrea Adleman | Cupcakologist 