When a cupcake is not a cupcake

Johnny Cupcakes is a t-shirt brand based on a symbolic cupcake. This Tweet shows founder Johnny Earle wearing the company logo of a cupcake and crossbones. https://twitter.com/SpeakersDotCa/status/1161271203270709249 Here’s the company’s first bakery-inspired store, located in Boston. https://twitter.com/JohnnyCupcakes/status/861665894665203712 The stores look and smell like a cupcakery, but no cupcakes are sold. Except when they are, for purposes… Continue reading When a cupcake is not a cupcake