The Hostess company is celebrating its 100th anniversary this year. It introduced the swirly cupcakes in its first year, so they are also reaching the century mark.
The national #HostessSweetennial tour came to D.C. earlier this week. It was a modern affair with photogenic props and things to eat.
Here’s video footage from New York and elsewhere.
There were no black-and-white brochures about the early days of a paradigmatic product that continues its own production and inspires countless copies.
One such replica appears in Stella Parks’ award-winning Bravetart: Iconic American Desserts.
And locally, I investigated this.
Happy centennial to a little cupcake that revolutionized the genre. Stay tuned for more historical context in my book.
November update: Well, now. The limited-time birthday cupcake proved so popular that it’s being added to the regular product line. Reportedly it sold more than 31 million cupcakes. Go figure.
Andrea Adleman | Cupcakologist 