Today is occasion to nerd out about baking powder. What a time to be alive. Strictly speaking, the food calendar calls it National Baking Soda Day and/or Bicarbonate of Soda Day. It has practical and theoretical meaning to me. Taking a cue from the scientists, I’m shifting the emphasis to baking powder. https://twitter.com/SciHistoryOrg/status/1079467332890701825 Author Linda… Continue reading Scientific research
Month: December 2018
The psychology of baking
People eat cupcakes for psychological and symbolic reasons. Baking, too, has an element of comforting escapism. Here’s a deeper look at the concept of #procrastibaking. https://twitter.com/amandamull/status/1075037328446504965
When the food calendar gives you lemons …
You eat lemon cupcakes. It’s inconclusive whether today is National Cupcake Day or National Lemon Cupcake Day or both. What to do? When in doubt, celebrate both. Good thing I’m diligent about cupcake research. If I weren’t in the habit of going to my core bakeries so obsessively, I may have missed the window to… Continue reading When the food calendar gives you lemons …
Andrea Adleman | Cupcakologist 