Bakery customers delighted in the Sept. 10 opening of Magnolia Bakery’s first D.C. store.
There was outright glee that looked like this.
There was wide-eyed curiosity. Floor-to-ceiling glass physically separated customers from onlookers, but they were visually united in their attraction to the quizzical commotion.
What is this? Is it a mirage, an illusion of bygone cupcake fever? No, it’s 2018 and the people are proving a timeless desire for cupcakes et al to symbolize an experiential affirmation of self-identity.
It’s not about the products. It’s their iconography.
That said, I thoroughly enjoyed this peanut butter and jelly cupcake. I chose it strategically to set the tone for National Peanut Day on Sept. 13.
Andrea Adleman | Cupcakologist 