Award-winning author David Sax cites my “psychology of cupcakes” story in the bibliography of his 2014 release, The Tastemakers.
I had my first Cronut in October 2013. Exquisite and worth the hype.
In September 2013, I helped organize a children’s bike ride with cupcakes. As one adult put it, the kids went all Lord of the Flies when we got our Sprinkles cupcakes at ride’s end. Photo: Randall Myers
I was honored to win Best Newspaper Food Feature (over 220,000 circulation) from the Association of Food Journalists in September 2013.
In awarding my story first place, the judges wrote, “just when you think you’ve read everything there is to read about a tried and true (and tired) trend, you come across this piece that psychologically delves that much deeper into why Americans are so drawn to cupcakes. Engaging and well done!”
Andrea Adleman | Cupcakologist 